PKR has come to an agreement with Carlton Screen and Pearl & Dean to feature their poker site at showings of Lucky You, a brand new poker film releasing in Europe. The sponsorship agreement states that PKR gets the 30 second Silver Sponsor spot before the film plays.
The movie is playing on over 450 screens throughout Europe, and with countless showings at each screen you can imagine how many people will be exposed to PKR's 30 second advertisement. Also, PKR should see success from this campaign because the movie is a poker movie, so the audience will be very targeted.
Lucky You stars Drew Barrymore and Eric Bana, and is directed by Curtis Hanson. Besides these major players in the entertainment industry, the film also has cameo appearances from some of the world's biggest poker players including Phil Helmuth Jr., Daniel Negreanu, and Johnny Chan.
PKR is optimistic about this campaign, and Simon Prodger, Marketing Director at PKR, stated the following:
"Showcasing the PKR.com brand alongside Lucky You, the biggest poker movie to appear in years, makes absolute sense and allows us to reach up to a million poker fans in an engaging and high-impact manner. We're confident that the big screen will maximize the impact of our stunning graphics and unique game play bringing thousands of new players to our game."
This is exciting news for PKR, and we're anxious to see the results of the campaign. This should be good news for all of us!
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